Link to Marketplace (March 28, 2025) | [Jake] Olson applied to be part of a pilot project after seeing an ad in a utility newsletter. His is one of 30 homes in Los Angeles chosen for the project. Half stay the same. The other half get free, brand new water-efficient appliances, faucets, showerheads and toilets, plus detergents and cleaning supplies optimized for low water use. In exchange, Olson has released full access to his household’s water usage data.
…The people looking at his data are part of an international coalition of companies, water agencies and nonprofits called 50L Home. And they have a bold claim: It’s possible to reduce water consumption to just 13 gallons per day — or 50 liters — and not feel like you’re sacrificing anything.
“We’re doing behavioral analysis, we’re looking at every end use. We’re in their homes kind of on a regular basis,” said project manager Maureen Erbeznik with the United States Green Building Council California. (Read full article)
